For the "King Kong Milk Tea" cafe in Gainesville, GA, I undertook a comprehensive brand redesign to better align with their target audience. The project involved creating a new logo suite that embodies the vibrant and fun atmosphere of the cafe, making it more appealing to both regular patrons and new customers.
In addition to the logo, I designed a complete set of wayfinding signage to enhance the customer experience. This included a welcoming sign that greets visitors, parking signs for convenience, and clear "Order Here" and "Pick-Up Here" signage to streamline the ordering process. The refreshed brand and cohesive signage aim to create a more inviting and efficient environment for the cafe’s customers, ensuring a memorable and enjoyable visit every time.
